Industry

Packaging Manufacturing

Role

Experiential Events, Brand Positioning

Result

50% Increase in Brand Recall

Sustainable Packaging for the Future

Tetra Pak wanted to drive awareness about the importance of plant based innovation and trend, toward its customer & VIP, at the same time bringing partnership experiences to the next level within the workshop.

Under our guidance, Tetra Pak’s HQ was transformed into a multifaceted interactive experience space, allowing customers & partners to “Go Beyond”. The space embodied the five dimensions of innovation and positioned the brand as THE strategic partner for the future.