Market Entry, Brand Design & Guide


150% Increase in Brand Identity & Recall

Introducing French Cuisine

Project Summary
A new player in the F&B market, Sophie Bakery International was inspired by the traditional and classic French bakery along the streets of Paris. We assisted Sophie Bakery in achieving the goals of replicating the atmosphere in its locations & brand collaterals. Iconograph Brands understood the vision and mission for the company, and conducted extensive surveys to gather quantitative and qualitative data.

We then analyzed and provided consultancy and recommendations on entire brand architecture and strategy. This strategy was translated into the graphic design of the website, content choices, and functional recommendations. From the entire branding process, packaging, website design, staff uniforms and interior and exterior was specifically designed and carefully observed to ensure consistency in the entire brand.

Brief Statement of Works

  • Full analysis into the Singapore market which includes external analysis via surveys conducted to the general public. Market analysis summary and evaluation.
  • Background study into market trends, market analysis, buying patterns
    Creation and conceptualization of full corporate identity and branding identity and strategy.
  • Works includes but not exhaustive, brand conceptualization, full branding kit, corporate identity, website, publication, mobile application, packaging design, and retail design.
  • Marketing strategies, advertising campaigns and social media management.
  • Consultation; Business planning, AVA license requirements, packaging requirements adhere to Singapore standards and assistance in government grants.