What Are We

Welcome to NTTY X | Entity X | Factor X *

We are change makers, here to help you create a positive impact.

People are at the core of what we do.

They are our baseline | our audience | our client | our client’s customer *

Like individuals, every brand is unique and has its own set of challenges. 

We celebrate this and excel in finding the X factor in every brand we work on.

We take pride in executing effective campaigns to help boost our clients’ brand growth.

Our integrated solutions have supported many local SMEs and MNCs in their endeavours to scale and enhance their businesses locally, regionally and globally.

Our Purpose

We envision helping businesses achieve rapid  growth by putting people at the heart of their strategies, operations, and culture. In doing so, we hope to drive sustainable scalability through  innovation and meaningful impact.

20 Years of Branding Experience

Customers do not just focus on products anymore, they believe in buying into what each brand stands for. We are here to prophesy changes in consumer mindset and elevate your brand to meet new expectations. We optimise your digital offerings while staying in tandem with physical capabilities.

| 40 Years of Elevating Brands |

When it comes to building brands, we do so with purpose. We take pride in our diverse team of experts with a blend of youthful trend-setters and experienced senior advisers. With TUV SUD certified consultants, we have helped hundreds of successful clients, from international labels to local businesses to grow their brands. We thrive to be the human touchstone in every user-centric universe (even metaverses!).

Brand Strategy

We focus on techniques and strategies that not only achieve verifiable results, but also establish a brand connection with audiences. Our strategies are designed to win in today’s digital landscape, to arrive at solutions in demand-centric growth, communications efficiency and effectiveness. We believe in elevating brands to be meaningful, authentic, and impactful.

Cross-Border Expansion

We are committed to helping our clients expand their brands beyond their borders. Whether you’re looking to expand locally or globally, we’ve got you covered with every aspect of cross-border expansion, from market research, legal and regulatory compliance, logistics and supply chain management, to marketing and communication roll-outs. We are here to support you every step of the way.

Product Development

Creating a great product takes a lot of hard work and dedication. Our team is passionate about helping our clients develop products that are user-friendly and market-ready. From ideation to launch, we work with a user-centric approach, ensuring every product we develop meets the needs and desires of the target audience. We are dedicated to creating products that not only succeed in sales but also contribute real world value to its users.

What We Value


A good brand starts with finding a consistent narrative, and that’s what we thrive to be. We carry this with us to every client we meet.

Being excellent:

We embody being called to be excellent in all we do. Our high standards keep us growing and aiming upwards.

The Curiosity To Connect:

From strategizing with clients to researching audience behaviours, understanding needs, emotions and aspirations is at the heart of all we do.


We believe that all of us are better than just ourselves. That problems are best open sourced, in partnership with people coming from different experiences, struggles, and backgrounds.

Sustainable innovation:

We are paid to cut out the clutter, to tell you what works, not to do things “for the sake of”. Our humanitarian core keeps us focused on finding radical solutions that helps our clients scale and create a lasting impact


Towards our clients, our stakeholders, our consumers, our environment and the animals.

International Team with 80%
Locally Based

With an international team, we are able to gain global perspectives and understand how to cater to different regions. Our structured workflow ensures that milestones and goals are hit despite the non-linear working nature. This is accompanied by our local team managing directly with brands and building the trust needed in our joint journeys.

Digital Transformation

Constantly Innovating

It’s never enough to just be good, we want to be different as well. Through embracing technologies and changing consumer mindsets, we pave the way for brands to enter the ever-evolving future. Being the launchpad for key ideas has helped us stay one step ahead in the crowded game of identity and connectivity.

Digital Future

Investing in our digital future is crucial for businesses and brands, especially with how the Covid-19 pandemic has spurred the increased rate of digitalization efforts. With the right approach, you can upscale your business capabilties and bring forth a better experience for you and your customers.

Everything is Data

Dynamic data is essential for business intelligence in order to make the right calls and can be the element that helps it evolve. Businesses have leveraged on data to derive user insights that brought about sustained benefits and growth for their business., but it can also prove to be detrimental if not handled with care. Countless cautionary tales have taught us all that with great data, there needs to be great protection.

Web 3.0

Artificial Intelligence

From highly sophisticated robots to simple reactive machines, AI is ingrained in our daily life. We require them to expedite our processes and they automate business processes, gain insight through data analysis, and engage with customers and employees. Depending on the task, the AI implemented will also be able to adapt through machine learning.

Connectivity and Ubiquity

With Web 3.0, information and content are more connected and ubiquitous, accessed by multiple applications and with an increasing number of everyday devices connected to the web—one example of which is the Internet of Things.

Blockchain Technology

The concept of blockchain technology can be foreign to majority of businesses. Blockchain helps businesses cut costs by eliminating middlemen – vendors and third-party providers – that have traditionally provided the processing that blockchain can do. Blockchain’s unique characteristics can increase trust, security, transparency and bring other benefits to businesses.

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24 Cairnhill Rd, 229654


+65 6012 8684