Zero Spot Laundry Service was faced with the inability to leave a lasting impression on their consumers, due to its focus on the B2B target market. Zero Spot needed to expand their product line while increasing brand value. A concise strategy was formed to do exactly that.

A sub brand with a brand new target market was created, with brand new values and feeling to the consumer, coupled with a matching visual identity.

With in-depth market research, we devised a solution proposition to various hospitals and launched 3 locations.