FMCG, Sports


Social Media Content Management, Experiential Events


50% Increase

Playing with Style

AW LAB is a laboratory of “urban sport style” trends that offers its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them.

From Experiential events to providing art direction for social media content, we helped to elevate what AWLAB stood for, playing with style. On top of that, social media engagement increased in terms of 1K+ Followers and 500%+ increase in comments.