Industry

Home Furnishings

Role

Rebranding, Brand Expansion

Result

200% Increase in Customer Reach

Going Beyond Pune

Ekbote Furniture has been in the business of manufacturing and selling home furniture for the past 60 years. It is a local family owned business based in Maharashtra, India.

Ekbote was facing limited reach despite a wide range of furniture products, lacking awareness outside of Pune.

The team devised a branding revamp by making their logo brighter and younger while representing its heritage. This was followed by a comprehensive online and offline marketing plan which began with a fresh, new optimised website. It had simple navigation and efficient content architecture aimed towards lead generation.